Fractional Commercial Leadership & Board Advisory
Executive-Level Commercial Expertise Without the Cost of a Full-Time Executive
Many businesses reach a point where they need experienced commercial leadership to accelerate growth, improve sales performance, secure strategic partnerships or expand into new markets.
However, recruiting a full-time Chief Commercial Officer (CCO), Chief Revenue Officer (CRO) or senior executive can be costly, time-consuming and often premature for growing businesses.
Kinnersley Advisory provides flexible access to executive-level leadership, helping businesses achieve their growth objectives while maintaining operational flexibility.
Helping ambitious energy, infrastructure, mobility and technology businesses scale faster.
How We Help
Revenue Growth
Build scalable commercial engines and sales pipelines.
Strategic Partnerships
Create partnerships that accelerate growth and market access.
Market Expansion
Enter new markets and geographies with confidence.
Fractional Commercial Leadership
Access experienced CCO and CRO expertise without a full-time executive hire.
Board & Executive Advisory
Independent guidance for founders, CEOs and investors.
Fractional Chief Commercial Officer (CCO)
Building Scalable Commercial Foundations
A Fractional CCO provides strategic commercial leadership focused on long-term business growth.
Typical areas of support include:
Commercial strategy development
Revenue growth planning
Go-to-market strategy
Market expansion
Strategic partnerships
Key account development
Commercial team leadership
Investor and stakeholder engagement
Benefits
✔ Executive-level commercial leadership
✔ Accelerated revenue growth
✔ Stronger commercial execution
✔ Improved market positioning
✔ Increased partnership opportunities
✔ Scalable growth strategies
Strategic Growth Advisory
Helping Businesses Scale Faster
Many organisations understand where they want to go but need support defining how to get there.
We work alongside founders, CEOs and leadership teams to identify growth opportunities, overcome commercial challenges and create actionable growth strategies.
Areas of focus include:
Growth strategy
Market expansion
Commercial transformation
Strategic partnerships
New market entry
Mergers & acquisitions support
Investment readiness
Benefits
✔ Independent strategic perspective
✔ Faster decision-making
✔ Reduced growth risk
✔ Improved commercial focus
✔ Access to sector expertise
✔ Greater confidence in growth planning
Fractional Chief Revenue Officer (CRO)
Driving Revenue Growth & Sales Performance
A Fractional CRO focuses on building predictable, repeatable and scalable revenue generation.
Typical areas of support include:
Sales strategy
Pipeline development
Revenue forecasting
Sales process optimisation
Enterprise customer acquisition
Customer growth strategies
Commercial performance management
Revenue acceleration initiatives
Benefits
✔ Increased sales performance
✔ Improved pipeline quality
✔ Higher conversion rates
✔ Better revenue predictability
✔ Faster customer acquisition
✔ Stronger commercial accountability
Non-Executive Director (NED) & Board Advisory
Strategic Challenge, Governance & Growth Support
Boards often benefit from independent commercial expertise and sector experience.
As a Non-Executive Director and Board Advisor, Giles provides strategic oversight, commercial guidance and constructive challenge to help leadership teams achieve their objectives.
Areas of support include:
Growth strategy
Commercial performance
Market expansion
Strategic partnerships
Fundraising preparation
Investor engagement
Board governance
Executive mentoring
Benefits
✔ Independent board-level perspective
✔ Stronger strategic decision-making
✔ Enhanced commercial oversight
✔ Access to industry relationships
✔ Improved investor confidence
✔ Greater organisational accountability